Yu Ming
Li
aka. Thor
yumingli.thor@gmail.com
Content
Experience
Design Manager and Product Lead, Adobe, Inc.
San Francisco, CA, USA, Aug. 2017 - Present
Responsible for leading and managing a multi-discipline design team to deliver business administration and Document Cloud integration experience to enterprise and small and medium-sized business (SMB) customers. Define vision, lead initiatives with tangible milestones, create design strategies, drive UCD process, and facilitate collaborations across functional teams including research, design, content, product management, engineering, customer success, customer support, analytics, and marketing. Articulate design decisions to audiences in different levels of the organization. Prioritize projects, allocate resources, and plan sprints for efficient operation in corporate-climate. Coach design talents on finding individual strengths and developing a unique career path.
Rated as 100% favorable scores in 8/all categories across Engagement, Check-in, Strategy & Operations, Diversity & Inclusion, Communication, Values, Manager Effectiveness, and Customer Experience in 2018 employee survey
Initiated First-mile for Business Administration Experience Project and officialized into the product roadmap
Resolved a 6-month crucial conflict of an inter-operational project across departments by redirecting to the UCD process and driving consensus based on customer insights
Designed and shipped next-gen customer support experience including customer facing surfaces and call center agent workflows (service design)
Hired 4 quality talents in 3 months after each position open
Lead Designer, Rhumbix, Inc.
San Francisco, CA, USA, Mar. 2016 - Jul. 2017
Responsible for developing design strategy and leading design team to tackle user experience (UX) challenges. Aligned product design with company roadmap for business objectives. Applied Design Think and user-centered design methodology in the design process. Defined success metrics and measure usability. Mentored design talents for finding individual strengths and developing the career path.
Designed and shipped timekeeping mobile app module and reduced foremen's time spent: 5 minutes for a 10-person crew (average 30 seconds per worker) now vs. 40+ minutes traditional paper process before*.
Designed and shipped quantity reporting mobile app module and reduced foremen's time spent: Average 4 minutes per report now vs. 2+ hours traditional paper process before*.
Redesigned, launched, and maintaining company website to smoothen customer journey. Increased 182% daily average traffic (sessions), 187% users, and 170% visiting duration*.
Designed sustainable information architecture for web app administration and successfully avoided re-works when adding features.
Initiated UX advisory board for forward-thinking and industry insights.
Won "Most Creative" prize twice in hackathon projects by building industry scenarios and personas on LEGO model and corresponding web pages.
Being recognized as "Beast Mode" four times a year for collaboration, enthusiasm, and creativity.
(*Data on Mar. 2017)
Sr. Product Designer, Citrix Systems, Inc.
Santa Clara, CA, USA, Dec. 2011 - Mar. 2016
Responsible for designing enterprise IT virtualization and mobile management products for administrators and end users. Led company-wide scale design initiatives. Facilitated collaborations across multiple disciplines and geolocations. Visualized concept for products, marketing, and education resource.
Being selected into Citrix Startup Accelerator Innovation Program. Founded and launched the mobile app Cubefree that helped remote workers find working space with high-quality Wi-Fi.
Designed and shipped new generation Citrix Receiver, the end-user enterprise apps access portal and in-virtual-session experience, across iOS, Android, Windows, Mac, Chromebook, and HTML5 Chrome Browser.
Standardized 3 common workflows across 13 products and applied to top profile mobile device management solution XenMobile as a starting point. Facilitated collaborations across 16 product designers and 14 supporting roles from information experience, product management, architect, and engineering on 3 geolocations.
Designed and shipped Cloud Service Provider Sale Toolkit for Citrix partners and resellers.
Designed and shipped the virtualization solution XenDesktop configuration console Studio and monitoring console Director.
Sr. UI Designer, Corel Corporation
Taipei, Taiwan, and Shanghai, China, Aug. 2010 - Oct. 2011
Responsible for designing professional photography and video playback products. Provided UX guidance and visual direction for all multimedia products, including general theme and Japan market localization. Collaborated with R&D departments in China and USA.
Designed and shipped PaintShop Pro X4, AfterShot Pro, WinDVD 2011 desktop apps.
Designed next-gen online video editing tool, mobile filming app, and multimedia sharing experience.
Specialist, Cyberlink Corporation
Taiwan, Feb. 2010 - Jul. 2010
Responsible for designing consumer multimedia desktop products. Created graphical contents, motion graphics, and augmented reality (AR) 3D objects.
Designed and shipped 3D Slideshow, PowerCinema OEM, PowerDirector, and YouCam desktop apps.
Rebranded and launched all product icons.
Sr. GUI Designer, HTC Corporation
Taiwan, Sep. 2009 - Jan. 2010
Responsible for designing customized Android and Windows Mobile themes on a wide range of screen dimensions of mobile devices. Customized apps for China market localization.
Customized HTC Sense.
Designed Music Player, TV, Footprints, Camera, Voice Recorder apps and icons.
UI Designer, ASUSTek Computer Inc.
Taiwan, May 2007 - Aug. 2009
Responsible for designing mobile and desktop apps of hand-held mobile device products, including smartphone and personal navigation device (PND). Coordinated outsourced projects and provided design specification. Co-developed with Garmin Corp. Supported marketing materials and hardware artworks.
Designed and shipped brand new custom theme Glide v1.0 - v2.5 on Windows Mobile smartphone M20, M10, P565/552/320 models.
Designed and shipped navigation system on personal navigation devices R700/710.
Graphics Designer and Photographer, Freelance
Taiwan, May 2006 - May 2007
Teaching Assistant, Chung Yuan Christian University
Taiwan, Jun. 2004 - Jun. 2006
Radar Operator, Coast Guard Administration, Military Service
Taiwan, Oct. 2002 - May 2004
Education & Certificates
Business Perspectives for Creative Leaders, Executive Education, AIGA, Yale School of Management
2017
Analytics and User Experience, Design Tradeoffs and UX Decision Frameworks, Nielsen Norman Group UX Certification
San Francisco, CA, USA, 2018
Information Architecture, Measuring User Experience, Nielsen Norman Group UX Certification
Los Vegas, CA, USA, Dec. 2016
B.A. Commercial Design, Chung Yuan Christian University
Taiwan, Sep. 1998 - Jun. 2002
Honor & Awards
UX Australia 2014 conference speaker, “Practical Visualization”
Sydney, Australia, Aug. 2014
User Friendly 2014 workshop host, “Practical Visualization"
Wuxi, China, Nov. 2014
Citrix Startup Accelerator Innovation Program, founded and launched Cubefree iOS app
Santa Clara, CA, USA, Jun. 2014
Note: The Cubefree App was removed from Apple Store when Citrix re-org on Nov. 2015
ASUS Photography Contest silver prize, “Peacock“
Taiwan, 2008
Phi Tau Phi Scholastic Honor Society
Taiwan, 2002
Volunteer Works
Stop Wage Theft movement
San Francisco Bay Area, 2016 - present
Leukemia & Lymphoma Society fundraising program Team in Training, Lavaman Triathlon
Silicon Valley, CA, 2012
Taipei Fine Arts Museum, docent
Taiwan, 2008
Tech Skills
Adobe Creative Cloud, XD, Sketch, Invision, UXPin, Axure
HTML5, CSS3
Microsoft, Apple, and Google productivity apps
After Effect
Lightroom, Photomatrix Pro, Silver Efex Pro
Autodesk 3ds Max
And other handy tools and plug-ins