Creative Cloud Automated Task

Creative Cloud Automated Task is a web-based app utilizing artificial intelligence technology to automate repetitive manual production works for creatives. Designers and producers can edit tremendous assets for design pre-production and post-production with minimum manual efforts in a couple of seconds or minutes.

Overview

Problems to be solved 

Enterprise and middle-size business customers and design agencies spend a lot of time, money, and labor efforts on design productions of graphics, 3D, and videos across advertising, entertainment, and manufacturing industries. The manual production process has been the biggest bottleneck of creativity, productivity, and scalability. 

Insights From

6 series of research was conducted, including 60+ customer interviews across org hierarchy from executives to designers: 

• discovered customer use cases

• revealed Adobe business impact 

• identified a specific customer and user segments for the minimum viable product (MVP)

• validated designs and learned in-depth domains through ongoing rolling studies along the design process

Solution and Goal

The vision was to offer customers the unique Adobe AI and scripts to perform quick automated tasks and customize automation workflows.

As the first step, the goals were to create and deliver an intuitive user experience to use production-ready technologies for customers and establish a new subscription service for Adobe business. 

Role and Process

My Role

A product partner and I initiated the idea and project. Collaboratively, I was the design lead driving the design process and leading the team on research and design while my partner was building the business case and pushing the product development process. 

The project was like a startup within a corporate, creating a new product from 0 to 1. As a design manager, my key achievements were:

• identified customer & user segments, needs, and values from rounds of design iterations and 60+ customer interviews

• clarified the threshold of customer adoption to formulate business objectives

• drove the whole user-centric design process to create the product experience from scratch

Process & Timeline

My contributions breakdown: