Sr. UX Designer, Amazon Care, Amazon.com, Inc.

Palo Alto, CA, USA, Oct. 2020 - Jan, 2022

Responsible for creating digital healthcare patient experience on iOS and Android apps. Define CX direction from ambiguity and influence requirements to achieve business objectives and customer values. Drive design process, facilitate cross-functional collaborations including Design Sprints and workshops, and communicate with different levels of audiences in org. Conduct remote user researches and turn insights into design solutions. Elevate accessibility in design thinking.

  • Designed and shipped dynamic service quick access; shortened more than 50% care request traffic within 4 taps

  • Designed and shipped virtual care experience, including video, chat, transfers, routing, reconnection, availability communications, and evolving enhancements to enable critical national-wide expansion

  • Designed Executive Briefing Center demo experience; directed and filmed proof of concept video with clinicians

  • Enhanced in-person care experience for mobile care nurses and patients

  • Defined patient scheduling communication cadences


Sr. Design Manager, Netgear, Inc.

San Jose, CA, USA, Mar. - Sep. 2020

Responsible for managing a design team and agency representatives and leading consumer home networking and IoT apps and services. Set product experience direction, built design process and system, hired talents.

  • Designed and shipped Smart Parental Control service, shortened premium plan setup flow, fixed data visualization for Internet Usage dashboard

  • Reinvented and shipped the onboarding experience of Wi-Fi router apps, resulting in a 16% increased task completion rate on iOS

  • Experimented Parental Control service promotion and improved 155% in conversions

  • Established design operation structure

Design hackathon

Test, Read, and Track a Vital Health Condition

Designing a monitoring experience for a hypothetical vital disease (personal project)

2020


Design Manager and Product Lead, Adobe, Inc.

San Francisco, CA, USA, Aug. 2017 - Feb. 2020

Responsible for leading and managing a multi-discipline design team to resolve enterprise and small and medium-sized business (SMB) customers' experience challenges. Drove ambiguous initiatives into tangible outcomes. Advocated UCD process and facilitated cross-function team collaborations, including Design Sprint. Created design strategies for scalable experience and operational efficiency against business objectives, stakeholders, customer journey, and users' touching points. Prioritized tasks, allocated resources, and planed sprints for product development and release cycle. Built a collaborative design team, identified skill gaps, and hired talents. Mentored designers on finding individual strengths and developing a unique career path.

Creative Cloud AI Automation Services

  • Built the product and service from scratch, productized concept into the first version

Enterprise & SMB Administration Experience

  • Redesigned and shortened 96% license deployment time

  • Redesigned and shortened customer support resolving time by 21% from 8 days to 6.6 days; integrated and modularized support experience across Creative Cloud, Document Cloud, and Experience Cloud (service design)

  • Enabled customers to deploy Adobe licenses with Azure Active Directory integration in 30 mins, vs. average 2 weeks to 6 months deployment time in the past

  • Enabled education segment customers to deploy shared device licenses for students and faculties in lab environments

  • Rated as 80%+ favorable manager in 2018 and 2019 employee surveys across Engagement, Check-in, Strategy & Operations, Diversity & Inclusion, Communication, Values, Manager Effectiveness, and Customer Experience

Document Cloud Integrations

  • Designed and shipped G-Suite and SharePoint Sign integrations

Product Design

First Mile for Business Administration

A design initiative guides different personas through the Adobe product license deployment journey on multiple surfaces. The solution framework covers the initial setup process and extends to be ongoing contextual guidance standard.

2018 - 2020

Creative Cloud Automated Task

A design innovation utilizing AI technology and scripts to automate repetitive manual production works for creatives, building an app with AI services from 0 to 1

2018 - 2020

 

Design Initiatives

Exploring AI-powered Lightroom CC

Exploring AI-powered automation service ideas for Lightroom CC to reduce photographers' repetitive manual works

2019

Social Impact

Stop Wage Theft

Designing a graphical instruction card to guide filed labors, activating Google Map Timeline feature as legal proof of working hours for fair pay

2017 - 2019

Leadership

Designing Leadership and Management

Strategy and tactics as a first-time design manager.

2018 - 2019


Lead Designer, Rhumbix, Inc.

San Francisco, CA, USA, Mar. 2016 - Jul. 2017

Responsible for developing design strategy and leading design team to tackle user experience (UX) challenges. Aligned product design with company roadmap for business objectives. Applied Design Think and user-centered design methodology in the design process. Defined success metrics and measure usability. Mentored design talents for finding individual strengths and developing the career path. 

  • Designed and shipped timekeeping mobile app module and reduced foremen's time spent: 5 minutes for a 10-person crew (average 30 seconds per worker) now vs. 40+ minutes traditional paper process before*.

  • Designed and shipped quantity reporting mobile app module and reduced foremen's time spent: Average 4 minutes per report now vs. 2+ hours traditional paper process before*.

  • Redesigned, launched, and maintaining company website to smoothen customer journey. Increased 182% daily average traffic (sessions), 187% users, and 170% visiting duration*. (*Data on Mar. 2017)

  • Designed sustainable information architecture for web app administration and successfully avoided re-works when adding features.

  • Initiated UX advisory board for forward-thinking and industry insights.

  • Won "Most Creative" prize twice in hackathon projects by building industry scenarios and personas on LEGO model and corresponding web pages.

  • Being recognized as "Beast Mode" four times a year for collaboration, enthusiasm, and creativity.

Product Design

Rhumbix Simplified Timekeeping

Taking Design Thinking approach to solve a decade-old problem in the construction industry by designing a mobile app matching users' mental model and diverse workflows.

2016 Oct. - 2017 Mar.

Hackathon

Construction Ecosystem

Physicalizing personas and scenarios in the construction industry by building a LEGO model.

2016 & 2017

Gallery


Sr. Product Designer, Citrix Systems, Inc.

Santa Clara, CA, USA, Dec. 2011 - Mar. 2016

Responsible for designing enterprise IT virtualization and mobile management products for administrators and end users. Led company-wide scale design initiatives. Facilitated collaborations across multiple disciplines and geolocations. Visualized concept for products, marketing, and education resource. 

  • Being selected into Citrix Startup Accelerator Innovation Program. Founded and launched the mobile app Cubefree that helped remote workers find working space with high-quality Wi-Fi.

  • Designed and shipped new generation Citrix Receiver, the end-user enterprise apps access portal and in-virtual-session experience, across iOS, Android, Windows, Mac, Chromebook, and HTML5 Chrome Browser.

  • Standardized 3 common workflows across 13 products and applied to top profile mobile device management solution XenMobile as a starting point. Facilitated collaborations across 16 product designers and 14 supporting roles from information experience, product management, architect, and engineering on 3 geolocations.

  • Designed and shipped Cloud Service Provider Sale Toolkit for Citrix partners and resellers.

  • Designed and shipped the virtualization solution XenDesktop configuration console Studio and monitoring console Director.

Product Design

Citrix Receiver X1

Interaction design for a HTML5-based product across multiple platforms and devices that allowed access to virtualized apps, files, and desktops.

2015 - 2016

Citrix Receiver In-Virtual-Session Experience

Interaction design for an in-virtual-session experience of a virtualization client, easing the gap between local and virtual worlds.

2015 - 2016

Citrix XenMobile

Interaction design for an enterprise mobile device management administrative console.

2015

Citrix Cubefree

A mobile app helped remote workers find working space with high-quality Wi-Fi. Founded in Citrix through Startup Accelerator Innovation Program and launched in App Store. (Discontinued)

2014

Design Conference Speech

Practical Visualization

Presentation at UX Australia 2014 & User Friendly 2014

Gallery


Sr. UI Designer, Corel Corporation

Taipei, Taiwan, and Shanghai, China, Aug. 2010 - Oct. 2011

Responsible for designing professional photography and video playback products. Provided UX guidance and visual direction for all multimedia products, including general theme and Japan market localization. Collaborated with R&D departments in China and USA.

  • Designed and shipped PaintShop Pro X4, AfterShot Pro, WinDVD 2011 desktop apps.

  • Designed next-gen online video editing tool, mobile filming app, and multimedia sharing experience.

Gallery


Specialist, Cyberlink Corporation

Taiwan, Feb. 2010 - Jul. 2010

Responsible for designing consumer multimedia desktop products. Created graphical contents, motion graphics, and augmented reality (AR) 3D objects.

  • Designed and shipped 3D Slideshow, PowerCinema OEM, PowerDirector, and YouCam desktop apps.

  • Rebranded and launched all product icons.

Gallery


Sr. GUI Designer, HTC Corporation

Taiwan, Sep. 2009 - Jan. 2010

Responsible for designing customized Android and Windows Mobile themes for a wide range of screen dimensions of mobile devices. Customized apps for China market localization.

  • Customized HTC Sense.

  • Designed Music Player, TV, Footprints, Camera, Voice Recorder apps and icons.

Gallery


UI Designer, ASUSTek Computer, Inc.

Taiwan, May 2007 - Aug. 2009

Responsible for designing mobile and desktop apps of hand-held mobile device products, including smartphone and personal navigation device (PND). Coordinated outsourced projects and provided design specification. Co-developed with Garmin Corp. Supported marketing materials and hardware artworks. 

  • Designed and shipped brand-new custom theme Glide v1.0 - v2.5 on Windows Mobile smartphone M20, M10, P565/552/320 models.

  • Designed and shipped navigation system on personal navigation devices R700/710.

Gallery


Graphics Designer and Photographer, Freelance

Taiwan, May 2006 - May 2007

Gallery


Teaching Assistant, Chung Yuan Christian University
Taiwan, Jun. 2004 - Jun. 2006

Radar Operator, Coast Guard Administration, Military Service
Taiwan, Oct. 2002 - May 2004


Education & Certificates

Growth Series, Retention + Engagement Deep Dive, Experiment + Testing Deep Dive, Reforge
USA, 2019, 2020

Business Perspectives for Creative Leaders, Executive Education, AIGA, Yale School of Management
2017

Analytics and User Experience, Design Tradeoffs and UX Decision Frameworks, Information Architecture, Measuring User Experience, Nielsen Norman Group UX Certification
USA, 2016 & 2018

Citrix Startup Accelerator Innovation Program, founded and launched Cubefree iOS app
Santa Clara, CA, USA, Jun. 2014
Note: The Cubefree App was removed from Apple Store when Citrix re-org on Nov. 2015

B.A. Commercial Design, Chung Yuan Christian University
Taiwan, Sep. 1998 - Jun. 2002


Honor & Awards

UX Australia 2014 conference speaker, “Practical Visualization”
Sydney, Australia, Aug. 2014

User Friendly 2014 workshop host, “Practical Visualization"
Wuxi, China, Nov. 2014

ASUS Photography Contest silver prize, “Peacock
Taiwan, 2008

Phi Tau Phi Scholastic Honor Society
Taiwan, 2002


Volunteer Works

Stop Wage Theft movement
San Francisco Bay Area, 2016 - present

Leukemia & Lymphoma Society fundraising program Team in Training, Lavaman Triathlon
Silicon Valley, CA, 2012

Taipei Fine Arts Museum, docent
Taiwan, 2008


Tech Skills

  • Figma, Adobe Creative Cloud, XD, Sketch, Invision, UXPin, Axure

  • HTML5, CSS3

  • UserTesting.com

  • Microsoft, Apple, and Google productivity apps

  • After Effect

  • Lightroom, Photomatrix Pro, Silver Efex Pro

  • Autodesk 3ds Max

  • And other handy tools and plug-ins